With the changing landscape in various industries, the tourism sector has also come a long way and adapted to new things which have made it more convenient and accessible for users. The impact of technology on the tourism sector has significantly grown and become an integral part of its operations. The implementation of technology has made traveling easier for the consumer, mainly because of travel apps, online travel platforms, and blogs. Moreover, the young generation today contributed in a major way towards boosting technological advancements in the tourism sector, especially while booking adventure travel packages like Dubai Desert Safari.
Today technology is not just a huge part of the travel sector but has also transformed the travel industry altogether. So much so that the travel businesses which have not been able to adapt to this new change, find themselves running out of business. These technological advancements are pretty vital for the advancements of travel business to grow in today’s landscape, as they improve overall efficiency and optimize different processes, reducing manual work and improving customer experience. Post-pandemic there was a sudden surge for the travel industry. Considering during peak COVID years, travelers were restricted to their homes, it was inevitable that they would look to travel once the lockdown was over. To keep up with such high demands that continue to grow today, there was a shift towards innovation and technological advancements in the field which made the process hassle-free.
Travel Apps
Today smartphones have become a way of life. Not only is it used for making calls or clicking selfies, but can also be used for a wide range of things like ordering your groceries, and gadgets, reserving a table for dinner, and much more. Similarly, there has been a growing surge in traveling through phones. From booking airline tickets to hotel stays or even planning a complete trip. All of this can be done conveniently through travel apps which is aided by tech and innovation today.
AI Chatbots
As people use apps in their travel planning, it becomes much easier to have Messenger with chatbots. These AI chatbots can give immediate answers without having to scroll down to the FAQ page or spend time chatting with customers. Hence the recent implementation of chatbot technology has been seen in a lot of travel apps, as it reduces manual work and hires more employees as customer agents.
Contactless Payment
Since the COVID era, travelers are becoming more inclined towards opting for cashless transactions. Even today, many travelers are still nervous about the virus which is why they opt not to go for cash transactions in most cases. These days travel companies have started working on apps that support wireless applications that enable users to place their phones in the vicinity of the standard for reading credit card devices.
AI & Big Data
Thanks to AI today, companies can save more time and money today which reduces the possibility of human error. This technology also processes huge amounts of data which serves more customers than what employees could do. This data analysis provides in-depth insight into customer behavior or any other data necessary for service improvement. It’s these findings that allow travel agencies to make the necessary changes for improved customer satisfaction.
Virtual Assistance
In-built voice recognition apps like Siri and Google have become key factors in our smartphones today. Today virtual assistants do not just assist us in choosing our desired restaurant or sending or helping us make calls hands free but today are also being utilized in the travel industry. Through V.A., travelers can get quick information or even a personal virtual guide while they travel.
Conclusion
Today technology is playing a firm role in shaping the travel & tourism industry and just to sustain in the market, a lot of travel companies have been adapting to these new changes. Today technology has become more instrumental than ever in connecting travel businesses with their clients and closing the gap.
